THE FUTURE WE SEE
A Decade of Transformation

Vision 2035 is a bold commitment to reimagining what is possible in health care for the Southern Interior of British Columbia. It’s about seeing the future not as a distant goal, but as something we can shape today. Kelowna General Hospital is poised to become a world-class hospital at the forefront of innovation, where world-class care extends far beyond its walls into the heart of the communities it serves.
The future of health care in the BC interior is being redefined. We will create it together. And this is how.

World-class health care close to home
Our Vision & Purpose
Everyone deserves access to the highest standard of health care. At the KGH Foundation, we are dedicated to advancing excellence in health care in the Southern Interior of British Columbia. We see a future where no one must travel to Vancouver, Victoria, or Calgary for advanced acute care, where their health care needs are met in the communities they live, work, and raise their families in.
We see a world-class hospital at the forefront of innovation. We see world-class care embedded within the communities we serve.
And most vitally, we see a generous community connected with transformative opportunities to enable world-class health care where it matters most to them – right here at home.

CONNECTION
We build meaningful relationships rooted in trust and collaboration. By centering our efforts on the values and diverse needs of communities, we drive progress in health care and well-being.

LEADERSHIP
We are dedicated to leading with vision, purpose, and heart. By championing innovation, collaboration, and a people-centered approach, we set new standards and redefine what’s possible for transformative impact.

TRUST
We uphold integrity, transparency, and accountability in all that we do. By consistently delivering on our promises, we build and strengthen the trust that drives our impact in health care and community well-being.

EQUITY
We foster a culture of fairness, respect, and inclusion – internally and in every connection we nurture. By valuing diverse voices and addressing systemic disparities, we strive to empower individuals and communities.
World-Class Care in Community
A holistic vision of health care promotes well-being by addressing the social, emotional, and physical factors that contribute to a flourishing life. Many of today’s most pressing health challenges—mental health, chronic conditions, and social isolation—cannot be resolved solely within acute care settings.
By collaborating with communities and activating a collective vision, we position our region to flourish, transforming health care into a shared journey of wellness and connection.


A World-Class Hospital
Kelowna General Hospital (KGH) is poised to become a world-class leader in health care, serving as the Southern Interior’s primary referral center and a hub for advanced care. Home to emerging centres of excellence, cutting-edge technology, and highly skilled teams, KGH is shaping the future of rural and remote health care while cultivating the next generation of medical professionals. Through innovation, collaboration, and a commitment to addressing the evolving needs of the communities it serves, KGH is setting new standards in Canada and beyond.
TAKING ACTION
Our strategic goals provide a framework to fulfill our purpose, ensuring a clear sense of direction for effective planning. These goals serve as the foundation that guides our decisions and actions, helping to transform the future we see into the reality we experience as we work toward Vision 2035.
Maximize Impact
Drive meaningful and measurable improvements in health care and community well-being by strategically aligning resources, partnerships and innovation to achieve the greatest possible benefit for the people we serve.
We aim to achieve this through:
- Dedicate resources towards activities aimed at relationship development
- Participation in community and partnership tables aimed at collective problem-solving
- Public relations and storytelling that support the promotion of our mandate and the mandate of our partners
- Establish criteria and a clear process to guide our selections (patient, provider, population health, health economics)
- Seek projects that enhance government investment and drive the future state of health care
- Increase resources directed towards health promotion, prevention, and applied research
- Expand the public’s understanding of the role of innovation in health care and health care transformation
- Foster transformational health care innovation through strategic partnerships and community-driven initiatives
- Be innovative and adaptable in response to the changing landscape in health care, the sector, and the community
- Design new programs and give terms that allow for flexibility and change over time
Optimize Growth
Strategically expand our resources, partnerships, and influence to enhance capacity for transformative impact. By diversifying revenue streams, fostering innovative collaborations, and strengthening operational efficiency, we aim to sustainably increase our reach and effectiveness, ensuring we can meet evolving health care needs and create meaningful change in our community.
We aim to achieve this through:
- Drive financial resource growth by investing in programs that generate unrestricted revenue, building endowed assets, and attracting transformational gifts
- Strengthen financial resilience by developing varied revenue streams, including investments in revenue-generating assets and services
- Attract partnerships with philanthropic and industry leaders interested in innovative solutions, including product development, to broaden funding sources and adaptability
- Expand and diversify donor base by personalizing communications, creating meaningful engagement opportunities, and leveraging technology to reach broader demographics
- Deepen connections by offering a range of projects that inspire support for transformative health care initiatives
- Be innovative and adaptable in response to the changing landscape in health care, the sector, and the community
- Design new programs and give terms that allow for flexibility and change over time
Operational Excellence
Embed a culture of continuous improvement and accountability across all aspects of the Foundation’s work to achieve the highest standards of performance, efficiency, and impact. By refining processes, enhancing team capabilities, and leveraging best practices, we aim to deliver exceptional outcomes that consistently support our mission and inspire trust among our community, partners, and supporter.
We aim to achieve this through:
- Attract and retain top talent by building a diverse, high-performing team rooted in trust and accountability
- Foster a culture of continuous learning and development
- Invest in diversity and inclusion initiatives, drive engagement, and satisfaction to empower every team member to achieve excellence and contribute meaningfully to our mission
- Streamline processes to boost efficiency and responsiveness
- Leverage technology to enhance data-driven decision-making and improve service delivery
- Build secure, reliable, and adaptable systems that meet current needs while remaining flexible for future growth, ensuring operational excellence across all functions
- Uphold best practices and maintain high standards across all operations, fostering a culture of continuous improvement and adaptability
- Lead by example through thought leadership, sharing knowledge with peers, and setting benchmarks that establish the Foundation as a model of operational excellence and resilience within the non-profit sector
- Strive for innovation and prepare for future challenges to ensure readiness and sustainable impact
- Exercise prudent and sustainable management of resources to maximize impact and support long-term growth
- Proactively identify, assess, and mitigate potential risks, ensure transparency in all operational practices to uphold trust and accountability, and continuously evaluate strategies to align with the Foundation’s mission-driven goals
Guiding Principles
Relationships Matter Most
We build meaningful relationships rooted in trust and collaboration. By centering our efforts on the values and diverse needs of communities, we drive progress in health care and well-being.
Challenge the Status Quo
We are dedicated to leading with vision, purpose, and heart. By championing innovation, collaboration, and a people-centered approach, we set new standards and redefine what’s possible for transformative impact.
Uphold Our Values
We uphold integrity, transparency, and accountability in all that we do. By consistently delivering on our promises, we build and strengthen the trust that drives our impact in health care and community well-being.
Drive a Culture of Belonging
We foster a culture of fairness, respect, and inclusion – internally and in every connection we nurture. By valuing diverse voices and addressing systemic disparities, we strive to empower individuals and communities.