Parade with a Purpose

What began as a small act of hope during the darkest days of the pandemic has grown into one of Kelowna’s most magical holiday traditions. And now, the Parade with a Purpose is aiming to expand its impact in advancing mental health care in the community even further by partnering with the KGH Foundation.

Now in its fifth year, Parade with a Purpose has become one of Kelowna’s most meaningful holiday events. Created by local mental health advocates and mother-daughter team, Pam Turgeon and Shadia Doty, the parade was born from personal tragedy after losing Pam’s son and Shadia’s husband and brother to mental illness and addiction. In the face of loss, they channeled their grief into action, creating an event that brings light, hope, and critical support to those who need it most.

This year marks an exciting new chapter, as Parade with a Purpose partners with the KGH Foundation to continue their positive impact on mental health care in the region.