Parade With a Purpose
Advancing mental health care in the Southern Interior
DECEMBER 6, 2025
Join us for the 6th Annual Parade with a Purpose – where holiday magic meets heartfelt giving! Bring the whole family, gather your friends and experience the wonder of Christmas as 25+ festive floats light up downtown Kelowna, filling the streets with joy, music and festive cheer!
This event is a beautiful blend of holiday fun and community giving, with all proceeds supporting the KGH Foundation and in particular youth mental health in our community.
HISTORY
What began just five years ago with three humble floats in Kettle Valley, has grown into a beloved community celebration, bringing together thousands in the spirit of joy and generosity.
Founded by Shadia Doty, Pam Turgeon and their families in 2020, the parade was born from a simple and yet powerful mission – to spread holiday cheer when it was needed most. Today, it lights up the streets with over 25 spectacular floats, uniting the community and raising thousands of dollars to support our community.
To date, this event has raised an astonishing $701,220 in support of The Bridge Youth & Family Services – thanks to the incredible support from community, volunteers and sponsors.
New this year, Pam and Shadia have partnered with the KGH Foundation to further advocate for youth mental health care, ensuring that young people in our community receive the support they need and deserve.
Fun from 2024!
ELF SUPPORTERS
FAQ
To learn more about entering a float, contact event organizers, Pam and Shadia.
To learn more about sponsoring Parade with a Purpose you can reference our sponsorship package, or contact Bettina Muller, Director of Philanthropy, Corporate Giving.
New this year, Pam and Shadia have partnered with the KGH Foundation to further advocate for youth mental health care, ensuring that young people in our community receive the support they need and deserve.
To learn more, contact event organizers, Pam and Shadia.
