Parade With a Purpose
Advancing mental health care in the Southern Interior
DECEMBER 2026: Date Coming Soon
Parade With a Purpose 2026
Join us for the 7th Annual Parade with a Purpose – where holiday magic meets heartfelt giving! Bring the whole family, gather your friends and experience the wonder of Christmas as 35+ festive floats light up downtown Kelowna, filling the streets with joy, music and festive cheer! Save the date for December 2026 – official date to be announced soon!
Thank you to our generous sponsors, dedicated volunteers and all of the families who came out to cheer and support. The 2025 Parade with a Purpose raised over $170,000 to support mental health care in our region, helping expand community services, deliver care to those who need it most, and create safe spaces for connection and healing. Thank you so much for being a part of it.
Sponsorships and float registrations will open Spring 2026. Check back soon for more information!
HISTORY
What began just five years ago with three humble floats in Kettle Valley, has grown into a beloved community celebration, bringing together thousands in the spirit of joy and generosity.
Founded by Shadia Doty, Pam Turgeon and their families in 2020, the parade was born from a simple and yet powerful mission – to spread holiday cheer when it was needed most. Today, it lights up the streets with over 25 spectacular floats, uniting the community and raising thousands of dollars to support our community.
Last year, Pam and Shadia have partnered with the KGH Foundation to further advocate for youth mental health care, ensuring that young people in our community receive the support they need and deserve. Its inaugural year with the KGH Foundation, the event raised over $170,000 for a total raised of $871,220!
Fun from 2025!
FAQ
Float registrations are currently closed. Please check back soon for more information!
Donation links will become available closer to the date. Save the date for December 2026!
Sponsorships are currently closed. Please check back soon for more information!
All funds raised at Parade with a Purpose support critical youth mental health care initiatives in our community — expanding access to services, breaking down barriers to care, and ensuring that no young person faces mental illness alone.
Proceeds from the 2025 parade are helping to open a new Canadian Mental Health Association (CMHA) satellite centre in West Kelowna, fund a second Integrated Health Outreach Team (IHOT) Mobile Clinic Van, and advance Georgia’s Wish, creating safe spaces for conversation and greater access to mental health services for all.
To learn more, contact event organizers, Pam and Shadia.
For donation inquiries, please reach out to Bettina Muller.