Parade With a Purpose
Advancing mental health care in the Southern Interior
Saturday, December 12, 2026
Join us on Saturday, December 12th, for the 7th Annual Parade with a Purpose – where holiday magic meets heartfelt giving! Bring the whole family, gather your friends and experience the wonder of Christmas as 35+ festive floats light up downtown Kelowna, filling the streets with joy, music and festive cheer!
Thank you to our generous sponsors, dedicated volunteers and all of the families who came out to cheer and support. The 2025 Parade with a Purpose raised over $170,000 to support mental health care in our region, helping expand community services, deliver care to those who need it most, and create safe spaces for connection and healing. Thank you so much for being a part of it.
Sponsorships and float registrations will open in May for returning sponsors and June for the public. Check back soon for more information!
HISTORY
What began just five years ago with three humble floats in Kettle Valley, has grown into a beloved community celebration, bringing together thousands in the spirit of joy and generosity.
Founded by Shadia Doty, Pam Turgeon and their families in 2020, the parade was born from a simple and yet powerful mission – to spread holiday cheer when it was needed most. Today, it lights up the streets with over 25 spectacular floats, uniting the community and raising thousands of dollars to support our community.
Last year, Pam and Shadia have partnered with the KGH Foundation to further advocate for youth mental health care, ensuring that young people in our community receive the support they need and deserve. Its inaugural year with the KGH Foundation, the event raised over $170,000 for a total raised of $871,220!
Fun from 2025!
FAQ
Registrations and sponsorships are now open for returning sponsors, and registration will be open to the public mid-June. Check back soon!
Donation links will become available closer to the date. Save the date for December 12th 2026!
All funds raised at this year’s Parade with a Purpose will support critical youth mental health care in our community – expanding access to services, breaking down barriers to care, and ensuring that no young person has to face mental health challenges alone.
Proceeds will help open Foundry Westside, a new Canadian Mental Health Association (CMHA) satellite site in West Kelowna, bringing integrated mental health and wellness supports closer to youth and families when and where they are needed most.
To learn more, contact event organizers, Pam and Shadia.
For donation inquiries, please reach out to Bettina Muller.